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Store design and visual merchandising by ebster claus. Download a great introduction for retail students, this book offers a userfriendly reference guide to all aspects of visual merchandising. I have a huge collection of garment merchandising ebook. Seasonal vm guidelines to maximize commercial opportuni slideshare uses.
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This contains basic yet helpful ideas to become more effective in visual merchandising. They build and maintain strong relationships, manage and track orders through delivery. Visual merchandising is an art form of capturing the attention of customers, as well as an art of persuasion, using visually appealing strategies with the aim to boost profits. Contents 6 preface 30 store design 116 instore visual merchandising 198 mannequins 32 what is store.
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